'Nervous? If yo’re travelling without a ticket you should be.' No ticket? lethal injection is only fair.
A new FCC advertising campaign suggest that all anyone travelling without a valid ticket will receive some sort of injection as punishment! The advert tells us that we should be nervous travelling without a ticket and features a medical looking person holding a needle in the background. If in fact FCC are not planning to inject us, it still suggests we should be as fearful as receiving some sort of injection which is completely over the top, and I am surprised that this even got past the advertising standards people.
This is probably the worst advertising campaign I have seen in a long while.
Leave a comment and let us know what you think or tweet @ihatethameslink !
*not confirmed by FCC, based on interpretation of poster!
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[...] First Capital connect to give lethal injection to passengers without ticket!* « I HATE Thameslink! ihatethameslink.wordpress.com/2009/09/20/first-capital-connect-to-give-lethal-injection-to-fare-dodgers – view page – cached Home > thameslink news > First Capital connect to give lethal injection to passengers without ticket!* — From the page [...]
If they put as much money into their service as they did trying to catch people out, then people might be more likely to pay!
It only takes one or two people to complain to the ASA to make them investigate the ad…it may not get pulled but it takes a lot of time for the advertiser to defend the ad.
Go to http://www.asa.org.uk/asa/how_to_complain/complaints_form/ and create merry hell…
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